Genesis explains how GV60 Magma achieves low noise at high speeds

Genesis details NVH engineering in the GV60 Magma, focusing on reducing wind, road, and motor noise to maintain a quiet cabin even at speeds up to 264 km/h.

Silence at speeds of up to 264 km/h is what Genesis engineers set out to achieve with the GV60 Magma, despite it being a high-performance electric crossover producing up to 641 hp and accelerating from 0 to 100 km/h in 3.4 seconds.

The focus shifted to a challenge specific to fast electric vehicles: with no engine noise, other sources become far more noticeable — primarily wind and road noise. At high speeds, airflow around the vehicle turns into the dominant acoustic factor, while wide performance tires amplify vibrations transmitted into the cabin. For a model that combines performance and luxury, this becomes a critical engineering task.

Genesis approached the problem from multiple angles. The vehicle underwent extensive testing not only in simulations but also in real-world conditions, including runs on the Nürburgring and German autobahns at top speed. Engineers reinforced the vehicle’s sealing structure, redesigned door seals, and optimized compression forces. They also increased the thickness of insulating film in the driver’s side glass and added sound-absorbing layers to rear door glass and door trims.

Special attention was given to tires and structural noise paths. The team analyzed how noise travels through the vehicle and reinforced floor insulation, while also installing sound-absorbing materials inside the tires. This is particularly important for a vehicle equipped with 21-inch wheels and wide high-performance tires, which typically increase cabin noise levels.

Even with these physical improvements, some low-frequency noise remains — and this is where electronics come in. The ANC-R system uses microphones and accelerometers to detect road noise in real time and generates an opposing sound wave through the speakers, effectively reducing what occupants hear.

The electric powertrain itself was also refined. High-frequency noise was reduced by optimizing motor control, minimizing voltage distortion in the inverter, and improving gear meshing within the reducer. These steps are crucial in a high-output electric system, where increased performance often brings additional acoustic challenges.

The GV60 Magma is the first production model in Genesis’ new Magma performance lineup. With it, the brand moves deeper into the high-performance segment while maintaining a defining luxury trait — a quiet cabin. In electric vehicles, where engine noise no longer masks imperfections, this level of acoustic control becomes a defining measure of refinement.