Mercedes-Maybach S-Class featured in Devil Wears Prada 2

Mercedes-Benz presents the Maybach S-Class in The Devil Wears Prada 2 as part of a global campaign. Explore details of the film collaboration and rollout.

Mercedes-Maybach returns to the world of “The Devil Wears Prada” after two decades — this time not as a background detail, but as a defining symbol of status, with the Mercedes-Maybach S-Class positioned as Miranda Priestly’s car in the sequel.

The collaboration with 20th Century Studios unfolds as a global campaign launched on March 27, 2026. It extends far beyond on-screen placement, combining a 360-degree strategy that includes a 30-second promotional film, print and digital key visuals, behind-the-scenes content, and activations across key international markets. The campaign’s peak aligns with the film’s theatrical release in May.

This масштаб reflects more than the premiere of a sequel. In the original 2006 film, the Mercedes-Benz S-Class already played a visible role, contributing to the visual language of power and prestige in the fashion world. The new integration builds directly on that legacy, marking a return to the same cinematic universe and reinforcing long-established associations.

The choice of Maybach highlights this evolution. Official materials describe the car as an embodiment of “The Art of Arrival” — a concept where true power is expressed through restraint, detail, and presence rather than display. Within the film, the vehicle becomes an extension of Miranda Priestly’s character, offering a private, controlled space amid the intensity of New York and the fashion industry.

A one-off Mercedes-Maybach S-Class, created through the MANUFAKTUR customization program, serves as a centerpiece for premiere events and marketing activations. Featuring an individually tailored Made to Measure interior, the car reflects the brand’s emphasis on craftsmanship, exclusivity, and personal expression.

The campaign also highlights the new generation of the Mercedes-Maybach S-Class, recently introduced as part of the brand’s flagship lineup. Official descriptions focus on refined comfort, advanced technology, and an atmosphere of quiet luxury — qualities that align closely with the film’s portrayal of authority and status.

“The Devil Wears Prada 2” reunites the original cast, including Meryl Streep, and returns to New York and the world of Runway Magazine. The film is scheduled for release at the end of April and early May 2026, depending on the market.

The collaboration fits into a broader narrative for Mercedes-Benz in 2026, as the company marks 140 years of innovation while placing its flagship S-Class models at the center of global campaigns and cultural partnerships. In this context, Maybach’s return to the film reinforces its role not only as a luxury vehicle, but as a lasting symbol of status within popular culture.