Rolls-Royce Saint-Tropez Event Showcases Bespoke Luxury

From July 28 to August 3, Rolls-Royce hosts private drives and gatherings in Saint-Tropez, featuring 12 Bespoke cars at iconic Riviera locations.

Rolls-Royce Motor Cars is returning to the French Riviera for a week-long series of exclusive experiences in Saint-Tropez. From July 28 to August 3, clients will immerse themselves in refined luxury and explore the marque’s entire contemporary portfolio, showcased through 12 unique Bespoke motor cars.

The program unfolds across carefully chosen venues, from the secluded modernism of La Réserve Ramatuelle to the classic elegance of Althoff Villa Belrose. Private appointments, curated drives along the sweeping coastal roads, and intimate evening gatherings will define the week. A special highlight is set for Nikki Beach, renowned for its vibrant summer spirit and carefree atmosphere.

Such initiatives have a precedent in Rolls-Royce’s history: in 2018, the company showcased its models during a summer presence in Cannes, and in 2022 hosted an international Phantom Series II press drive on the Riviera. These events illustrate a consistent tradition of engaging with clients in luxurious coastal destinations.

Attendance confirmations and arrangements are managed through Whispers, Rolls-Royce’s private members’ app. The platform offers owners access to rare products, exclusive services, and a community of fellow patrons, enhancing the brand’s personalized client experience.

Aligned with Rolls-Royce’s 2025 strategy, which emphasizes bespoke personalization and immersive lifestyle experiences, the Saint-Tropez program reflects the natural synergy between the marque’s values and the summer retreats favored by its discerning clientele.