CUPRA presents Raval musical film with unreleased songs

CUPRA introduces a 20-minute Raval soundtrack film featuring unreleased songs by international artists, expanding its electric car launch experience. Watch now.

CUPRA turned the launch of its new electric car into a full-scale music project: the film The Soundtrack of Raval brings together six previously unreleased tracks that were first performed live across major European cities and are now part of a single audiovisual experience.

This is not just a video release but a 20-minute film combining live performances and artist interviews recorded during the CUPRA Raval world premiere on April 9. Concerts took place simultaneously in Barcelona, Madrid, Paris, Berlin, Milan and Manchester, featuring Nathy Peluso, Guitarricadelafuente, Disiz, Kim Petras, Mahmood, as well as Chase & Status with Lancey Foux. According to the company, the events attracted more than 30,000 attendees.

The format reflects the positioning of the car itself. The CUPRA Raval is a compact electric hatchback set to become one of the brand’s key models, with a market launch scheduled for summer 2026 and a starting price of around €26,000. Built on the MEB+ platform, it targets the mass segment, offering a range of up to approximately 450 km and, in its top version, up to 226 hp with a 0–100 km/h time of about 6.8 seconds. This places the model at the center of CUPRA’s electrification strategy and audience expansion.

The musical element is not limited to marketing. The car itself features a 12-speaker Sennheiser audio system with immersive sound technology, integrated with ambient lighting and interior visual effects. The film extends this concept, linking the vehicle with music and urban culture.

The premiere was structured as a series of surprise concerts, with locations revealed shortly before each event. Artists performed directly on top of the vehicles, turning the cars into stages. After the performances, the events continued in additional venues and CUPRA city spaces, connecting the launch with real urban environments across multiple countries.

By releasing the film on YouTube, CUPRA expands the project beyond the original live audience. While the concerts reached tens of thousands in person, the full experience is now accessible globally, presented as a unified story where music, cinema and automotive design converge around the CUPRA Raval.