BMW Group Presents the BMW iX3 and Neue Klasse Technologies at CES 2026

BMW Group presents the new BMW iX3 at CES 2026, showcasing Neue Klasse technologies, AI-based interaction and next-generation electric architecture. Learn more.

BMW Group is using the Consumer Electronics Show 2026 in Las Vegas as a key stage to present the new BMW iX3, the first series-production model of the Neue Klasse. For the company, this is not just another vehicle debut but a public milestone in its broader transformation toward electrification, digital interfaces, and a redefined relationship between driver and car.

At the center of the presentation is the BMW Panoramic iDrive, shown for the first time in a production-ready form. The system combines a panoramic display beneath the windshield with a central screen and a head-up display, creating a unified visual environment. BMW emphasizes that the interface is designed to reduce distraction and keep the driver focused, rather than simply showcasing new technology.

The BMW iX3 will also mark the first series demonstration of the BMW Intelligent Personal Assistant with integrated Alexa+ technology. Through its collaboration with Amazon, BMW introduces more advanced conversational capabilities, enabling more contextual and personalized voice interactions. According to the company, this represents a shift from basic voice commands toward a more natural dialogue between driver and vehicle.

Technically, the new iX3 is built on the sixth generation of BMW eDrive technology. As part of the Neue Klasse architecture, it features an 800-volt electrical system, new cylindrical battery cells, and a WLTP electric range of up to 805 kilometers. These figures position the model at the upper end of the electric SUV segment in terms of efficiency and driving range.

Another core element is the Heart of Joy, a centralized control unit that coordinates propulsion, recuperation, braking, and driving dynamics. BMW states that this integrated approach allows faster data processing and more precise system interaction, directly influencing the driving experience.

The digital backbone of the vehicle is BMW Operating System X. Designed to support over-the-air updates and an evolving ecosystem of apps and services, the platform reflects BMW’s intention to treat software as a continuously developing component rather than a fixed feature set.

As the first production model of the Neue Klasse, the BMW iX3 plays a strategic role well beyond its own market launch. BMW Group has confirmed that the technologies introduced with this architecture will be rolled out across around 40 new and updated models by 2027. In that sense, the CES 2026 appearance of the iX3 offers a clear preview of how BMW envisions its near future: electric, digital, and increasingly defined by intelligent interaction.