Mazda Summarizes 2025 U.S. Sales as CX-50 Gains Momentum

Mazda North American Operations reports mixed 2025 U.S. sales results, highlighting CX-50 strength, CPO growth and key market shifts. Read the full breakdown.

Mazda closed 2025 in the U.S. facing a more cautious market, where momentum no longer comes for free and every sale has to be earned. Yet the year ended not with a sense of retreat, but with clear signals about where the brand’s real strength now lies.

December told that story particularly well. Overall U.S. sales came in lower than a year earlier, but the month still ranked among Mazda’s strongest Decembers in decades. Beneath the headline numbers, demand did not disappear — it shifted.

The biggest winner of that shift was the CX-50. The crossover delivered its strongest December performance ever, standing out as the model that increasingly anchors Mazda’s U.S. lineup. Its results underline how central SUVs have become to the brand’s strategy — and how well the CX-50 resonates with buyers.

Another source of stability came from certified pre-owned vehicles. As new-car prices remain a sensitive issue for many customers, Mazda’s CPO business continued to gain traction. What was once a supporting channel has turned into a meaningful pillar for maintaining volume and customer loyalty.

Beyond sales, 2025 strengthened Mazda’s position in areas that shape long-term confidence. Multiple models earned IIHS Top Safety Pick+ recognition, reinforcing the brand’s reputation for safety at a time when standards are becoming tougher. In October, Mazda also pulled the covers off the new 2026 CX-5, a key model expected to play a central role when it reaches showrooms in early 2026.

The company also kept reshaping how customers experience the brand. Mazda’s Retail Evolution program marked its tenth anniversary, with dealerships operating under the initiative now representing nearly all of the brand’s U.S. retail sales.

While the U.S. market softened, Mazda’s picture across North America remained uneven but encouraging. Sales moved in the opposite direction in Canada and Mexico, highlighting how regional dynamics continue to differ.

In the end, Mazda’s 2025 results are less about contraction and more about transition. The brand is leaning into its strongest models, doubling down on safety and customer experience, and setting the stage for its next phase in a changing market.