Toyota Summarizes 2025 Advances in Electrification and Production

Toyota USA outlines its 2025 results, covering new electrified models, U.S. manufacturing investments and technology priorities. Read the key takeaways.

In its 2025 Year in Review, Toyota outlines a year that reflects a broader transition toward electrification and software-driven vehicles, while maintaining its multi-pathway strategy. Product launches, manufacturing investments, community initiatives and motorsports achievements are presented as interconnected steps toward the 2026 model year.

The centerpiece of Toyota’s product story is the global debut of the all-new 2026 Toyota RAV4. After more than three decades as a core model, the SUV enters a new generation with updated design, revised powertrains and a stronger focus on software integration. The first-ever RAV4 GR SPORT, developed with Toyota Gazoo Racing, is positioned as a plug-in hybrid only, reinforcing the link between motorsports experience and road-going vehicles.

Electrification continued to expand across the lineup. Toyota added the updated bZ, the all-electric C-HR and the more rugged bZ Woodland to its BEV portfolio. The company highlights the adoption of the NACS charging port on new BEV models and its support of EVgo’s EMPACT project in California, signaling a focus on improving charging access as EV volumes grow.

Technology and software development were another defining theme of 2025. Toyota introduced its next-generation Toyota Audio Multimedia system, debuting in the 2026 RAV4 and the 2026 Lexus ES before rolling out more broadly. Combined with the deployment of the Arene software platform, these moves point to a shift toward vehicles designed to evolve through software updates over time.

On the manufacturing side, Toyota reached a major milestone with the start of production at its battery plant in Liberty, North Carolina. The facility, Toyota’s first battery plant outside Japan, represents an investment of nearly $14 billion and is expected to create up to 5,100 jobs. Additional investments of $912 million across five U.S. plants are aimed at expanding hybrid production capacity, reflecting sustained demand for electrified vehicles.

The review also emphasizes people and community initiatives. Toyota announced new childcare centers at several manufacturing locations and continued its education and community support programs through the Toyota USA Foundation and the Way Forward Fund, positioning workforce support as part of its long-term competitiveness.

Sustainability and research remain central to Toyota’s outlook. The company points to progress outlined in its North American Environmental Sustainability Report and reiterates its commitment to hydrogen through the launch of the commercially focused Toyota Hydrogen Solutions platform. Together, these efforts underscore Toyota’s view that multiple technologies will shape the future of mobility.

Motorsports rounded out the year with multiple championship titles and the launch of Toyota’s “Up to Speed” campaign. By tying racing success to product development, Toyota frames 2025 as both a year of results and a foundation for further advances in 2026.