Tea Time: Toyota’s Corolla Cross Hybrid campaign with King Bach

Toyota presented the Tea Time brand film with King Bach and SiriusXM, launching a U.S. Corolla Cross Hybrid campaign for late 2025. Read the details.

Toyota has teamed up with SiriusXM to launch a new national campaign in the United States built around the 2026 Corolla Cross Hybrid, putting the spotlight on a short brand film titled Tea Time. Unveiled on Dec. 3, 2025, the piece plays like a compact comedy: what starts as a date setup quickly pivots when the host of a stately manor becomes instantly captivated by the Corolla Cross Hybrid itself.

In Toyota’s storyline, King Bach—billed by the company as an internet star—arrives confident and composed, only for the evening to take an unexpected turn. The film leans into the vehicle’s hybrid theme and highlights SiriusXM being queued up through Toyota’s multimedia system, before the characters head out for a string of impromptu moments. Toyota also notes cameo appearances by the 2026 Corolla Hatchback FX Edition and Corolla XSE.

Toyota positions the collaboration as a continuation of its work with King Bach, with marketing leadership pointing to his comedic style as a match for the Corolla Cross’ fun, adventurous tone. At the same time, the campaign ties back to concrete product claims Toyota is making around the model: the Corolla Cross Hybrid is assembled in Huntsville, Alabama, and materials for the U.S. market list 196 net combined horsepower and a manufacturer-estimated 42 mpg combined. Toyota also states that Corolla Cross Hybrid grades are S/SE/XSE and come with standard Electronic On-Demand AWD.

The custom spot, Toyota says, will run through late December 2025 and remain on the Toyota USA YouTube channel afterward. SiriusXM’s role is more than a co-branding nod here, as it is woven into the on-screen tech demonstration. Separately, Toyota’s SiriusXM support materials describe a standard three-month trial for compatible vehicles, a detail that fits the broader logic of pairing in-car tech with entertainment in brand storytelling.