Rolls-Royce Highlights Bespoke Innovation and Growth in 2025

Rolls-Royce Motor Cars reports on Bespoke trends, innovations and key achievements in 2025, including Private Office growth and record commissions. Read the full overview.

For Rolls-Royce Motor Cars, 2025 marked a defining moment in the evolution of Bespoke. The year stood out not simply for the volume of unique commissions, but for the depth of creative and technical change. Personalisation moved beyond surface decoration, becoming a fully integrated form of artistic and engineering expression.

A key driver of this growth was the full operation of the global Rolls-Royce Private Office network. In 2025, these creative spaces were active in Goodwood, Dubai, Shanghai, Seoul and New York. Commissions originating from Private Office locations more than doubled year-on-year, reflecting a shift towards deeper client involvement and increasingly ambitious specifications.

The most striking embodiment of this philosophy was the Phantom Centenary Private Collection, the most complex Private Collection ever created by the marque. Developed over three years and requiring more than 40,000 collective hours of work, the project commemorates 100 years of the Phantom nameplate. Limited to 25 motor cars, the collection combines a two-tone exterior finish, the specially developed Super Champagne Crystal paint, solid gold elements and interiors featuring 3D marquetry, layered ink printing and extensive use of 24-carat gold.

Throughout the year, Rolls-Royce significantly expanded the creative language of Bespoke. New techniques included self-supporting three-dimensional embroidery, advanced 3D marquetry and layered ink processes that introduced sculptural depth to wood and metal surfaces. Interiors also incorporated previously unseen materials such as polished concrete, alongside a patented interior fragrance system designed to enhance the sensory experience of the cabin.

Client demand in 2025 highlighted changing preferences within the ultra-luxury segment. Cullinan emerged as the most requested Bespoke model of the year, followed by the fully electric Spectre, underlining the growing role of electrification within highly personalised commissions.

Bespoke also continued to extend beyond motor cars. Demand for luxury lifestyle objects—including desktop sculptures and the Rolls-Royce Chess Set—recorded double-digit growth. The marque increasingly views these pieces as an extension of its commissioning philosophy, translating automotive craftsmanship into private and professional spaces.

Supporting this expansion is a major investment at the Home of Rolls-Royce in Goodwood. A site extension valued at more than £300 million is progressing to accommodate rising Bespoke and Coachbuild demand. The new facilities will begin receiving technologies in 2026, with full completion expected before the end of the decade.

Taken together, the developments of 2025 suggest that Bespoke is no longer an adjunct to the Rolls-Royce range. It has become a central pillar of the brand’s identity, shaping its creative direction, technological ambition and long-term strategy.